About The Principals


Raised in the Highland Park suburb of Dallas, TX, Dallas Sonnier first attended the University of Southern California at the age of 16. As a freshman, Dallas helped establish a joint venture between the film and business schools that allowed students to major in the "Business of Cinema," a program that focused on the producing and representation fields of the industry. Prior to graduation in 2002, Dallas was already a full-time employee at the United Talent Agency, where he assisted agents in the film and television departments. In 2005, he left the company to become a manager at The Schiff Company. Dallas quickly rose to become a premier representative for talented writers and directors and brokered the sale of his clients' projects to numerous buyers. At the beginning of 2008, Dallas left The Schiff Company to form Caliber Media Co. with his friend, Jack Heller. He maintained his clients and is currently the principal manager at the company. 

Dallas lives in Los Angeles with his film publicist wife Shannon and their two young children.



Born and raised in New York City, Jack Heller moved out west for college where he received his bachelor's degree from the University of Southern California, where he was enrolled in the school's highly regarded film production program, a school that takes a small number of  applicants a year. At the age of 17, Jack moved to Los Angeles for a summer internship with legendary producer Bobby Newmyer (SEX LIES AND VIDEOTAPE, TRAINING DAY). While still attending USC, and at the young age of 20, Newmyer's Outlaw Productions gave Jack a first look and overhead deal. In December of 2003, GQ featured Jack in an article about his ambitious rise in Hollywood at such a young age. After graduating, Jack secured a first look and overhead deal with producer Lorenzo Di Bonaventura (TRANSFORMERS). By age 22, Jack was hired by David Schiff to become a founding member of his new management and production company The Schiff Company. David had spent over 25 years as a talent agent and was looking for a young and ambitious manager/producer to build his new venture. In Jack's three years at The Schiff Company, he helped build an impressive client list. At the beginning of 2008, Heller left the Schiff Company with Dallas Sonnier in order to start Caliber Media Co. He is currently a principal at Caliber, and runs all production, branding, and new media activities. In 2012 Lionsgate released Jack's directorial debut, Enter Nowhere, which had its world premiere at SCREAM FEST. Jack recently completed directing, DARK WAS THE NIGHT, starring Kevin Durand and Lukas Hass; the film is currently in post production and will premiere in 2013.


Together, Jack and Dallas have produced a series of success action films starring wrestling legend Steve Austin, and a number of independent projects that are in various stages of production and post. Jack's feature film directing debut ENTER NOWHERE, starring Scott Eastwood and Sara Paxton, sold to Lionsgate and was released in April 2012. Jack also recently wrapped on his directorial follow-up DARK WAS THE NIGHT, starring Kevin Durand and Lukas Haas.